lead gen / prospecting Scripts

COLD CALL OPENERS (FSBOs, Expireds, Circle Prospecting)

Expired Script

"Hey, it’s Gina. I’m calling about the house that was listed but didn’t sell—are you the one making the calls on that, or is someone else still trying to figure out what went wrong?"

(Pause. Let them correct you—this triggers authority & resets positioning.)

"Got it. Listen, I’m not calling to list your home today. I’m calling because I saw a crack in the market—one that I know how to exploit. You open to a real conversation about what actually happened?"

FSBO Script

"Hey, quick one—are you still handling the sale of your place solo, or have you had a flood of agents bugging you without bringing a buyer?"

(They laugh. You just won round one.)

"Makes sense. I work differently—I specialize in helping owners who are sick of the games and just want results. If I could show you something that gets you sold without sacrificing your profit or your sanity, would that be worth 7 minutes of your time?"

Circle Prospecting

"Hey, I won’t waste your time. I’m (Name), local agent. We just sold a place two doors down from you and stirred up a pile of buyer activity. Now I’ve got qualified people circling your street—are you locked into your place for a while, or would the right number change your mind?"

SPHERE / PAST CLIENT CHECK-INS

Loyalty Trigger

"Hey [Name], I was thinking about you today and realized it’s been a hot minute since we caught up. I don’t like being one of those agents that only calls when they want something—so here’s me checking in because I value the hell out of our connection.

By the way, how’s the house treating you? Anything you’re loving or hating?"

Referral Bridge

"Quick question—if you knew someone right now who was buying or selling, would I be the first agent that comes to mind—or would I need to earn that spot again? (Pause.)

That tells me I’ve got some ground to cover, and I’m cool with that. Mind if I share something real quick that’s helping my clients win in this crazy market?"

DATABASE REACTIVATION ("Haven’t Talked in a While")

Zero Guilt, All Value

"Hey, we haven’t connected in a while and that’s 100% on me. I’ve been deep in the trenches helping my clients navigate this shifting market, and you crossed my mind.

Let me ask you—has anything changed on your end? Life, job, housing plans? Even if you're not moving, you probably know someone who is—and I’ve got a strategy that’s lighting people up right now."

Direct & Disruptive

"You know what’s wild? I had your name written down months ago to follow up with—and I didn’t. Totally missed the window. But here’s the thing… most agents never even remember you. I did.

So here's the real question: still good where you’re at, or should we talk about what’s next?"

OPEN HOUSE INVITES & FOLLOW-UP

Invite Script

"Hey [Name], I’ve got something coming up this weekend I think you’re going to want to see—are you more of a Saturday or Sunday kind of person?"

(Pause—this yes-ladder bypasses “Are you interested?”)

"Perfect. It’s not just an open house—it’s a strategy play. We’re using it to test buyer urgency in this price band and I want your take."

Follow-Up Script – Curiosity Trigger

"Hey, thanks again for stopping by. I’ve got some interesting feedback from other buyers—and a twist in how we’re handling offers. You got 2 minutes for the inside scoop?"

DOOR KNOCKING INTROS

Bold & Disarming

[Knock]

"Hey there, I’m (NAME) . I’m not selling solar, pest control, or religion. I’m actually helping a few neighbors figure out if this is the right time to sell—or wait it out. Can I give you the 60-second version of what’s really going on with your neighborhood?"

Follow-Up if Interested:

"Cool, if you were to move—no pressure—where would you go next? What would have to happen to make that move make sense?"

ASKLOCAL REACTIVATION SCRIPTS

For Agents Reaching Out Using AskLocal

"Hey [Name], I’ve got something wild—It's a cool little app that's like zillow on steroids. If you're in considering going into the market anytime soon, you should play around in this. It's free, and we can use it to pull up activity from buyers who might be looking for exactly what you’ve got. Want me to get it to you?

JUST LISTED / JUST SOLD CONVERSATIONS

Results Trigger

"Hey [Name], just wanted to let you know we listed a home around the corner from you—and within 3 days, we had over 60 people looking at it.

That tells me the market’s still got teeth in this pocket. Out of curiosity—if you got a number you didn’t hate, would you even consider making a move?"

Just Sold Script – Scarcity Close

"That home on [Street] just closed—and I’ve still got 3 buyers begging me to find something nearby. If I could guarantee showings with no prep and no commitment, would you want to hear the number they’d start with?"

INTERNET LEAD FIRST RESPONSE (Speed-to-Lead)

Text or Call Opener – Fast, Clear, Speed to Lead

"Hey [Name], Gina here—I saw you were checking out [property/address]. I’ve got something not even on the market yet that might be a better fit. Want me to send it to you, or would a quick call be easier?"

If No Response After 5 Min:

"Totally get it—everyone’s slammed. I just didn’t want you to miss this one… you want me to hang onto it or send it now?"